IBI Group Invites Clients to Beat the Blues on Blue Monday
Blue Monday is among few infamous global observance days, said to commemorate the most depressing day of the year. While some credit the ‘Monday blues’ to feelings of failure associated with lapsed new year’s resolutions and a lack of progress paying off holiday credit statements, what’s actually true of the third Monday in January is that it’s often one of the darkest and coldest days of the year. This January 20, IBI Group’s UK healthcare design team welcomed clients to our London studio for 蓝色星期一的阳光, an exploratory event conceived to help clients experience design-led solutions to beat the blues.
受设计研究部主任启发, Richard Mazuch, and his 职业生涯-spanning investigation of the positive effect design can have on the psychology and physiology of patient groups, 蓝色星期一的阳光 offered clients the opportunity to engage with a collection of unique sensory experiences. Stations included a full circadian light demonstration, 氧气和嗅觉疗法, and an immersive experiment on the effect blue and red light has on our perception of time, each designed to address a specific health concern connected to the winter blues.
最终, our clients shared in a truly unique experience, learning along the way that solutions for depression and seasonal affective disorder can be born from design decisions, 再加上移情的临床护理. We are proud to be leaders in humanizing healthcare design, and thank all those who supported this event, 通过他们的出席或合作. Read more about our alternative healthcare solutions 在这里.
